February 1, 2023
39 Instagram Story Concepts for Engagement

Table of Contents

Tales have develop into as synonymous with Instagram because the time period “hyperlink in bio.” And their reputation speaks for itself. In case you haven’t refreshed your Instagram story concepts in a bit, that is your signal to take action.

Instagram tales are a strong characteristic to make use of to have interaction together with your viewers. In contrast to in-feed posts, you may submit Tales all through the day to remain top-of-mind to your followers with out annoying them.

And extra alternatives to submit means extra alternatives to creatively have interaction together with your viewers. It is smart that over 33% of respondents to our recent Twitter poll stated they use Instagram tales over 5 instances per week.

39 Instagram Story Concepts for Engagement

On this article, we’ll provide you with 39 partaking Instagram Story concepts to assist spark extra content material concepts, with out burning your self out within the course of.

Simply discover all sections right here:

39 Instagram story concepts to spark your creativity

With regards to what sort of Tales you can also make, the alternatives are limitless. In a current LinkedIn ballot, 52% of respondents stated they used Tales to share different content material, hyperlinks and interact with their viewers.

The secret’s to encourage engagement. Similar to in-feed posts, engagement issues with regards to rating Tales.

Getting your viewers to work together together with your Story can imply the distinction between being featured on the high of your followers’ feed, or being pushed to the again of the road.

There are all the time suggestions and tips you should use to spice up engagement, like utilizing stickers (which you’ll see numerous on this article) and posting as much as 5 instances a day. However finally, the bottom line is to create content material that your viewers will wish to have interaction with. Let’s dive into some Story concepts that do that effectively:

Instagram story concepts for enterprise

Create a “this or that”

These are a straightforward, interactive method to seize engagement. They maintain folks tapping to see what others voted for, and what comes subsequent.

Sometimes, these Tales embrace a Ballot sticker so viewers can vote for “This” or “That.” And with infinite methods to make use of them, they all the time really feel recent.

You may even use them for product analysis. Clothes firm Rawson used this format to higher perceive buyer preferences.

A screenshot of clothing brand Rawson's This or That instagram story

Promote a reduction with stickers

Tales are among the finest locations to advertise limited-time reductions. Publish about your promotion by the week to maintain it top-of-mind.

Pairing that with a hyperlink that can take followers on to your merchandise is even higher.

Embody a reduction code and name to motion in your Story, together with a hyperlink sticker in order that viewers can store together with your code proper out of your Story. (Together with cute animals like Chewy does helps too.)

A screenshot of Chewy's Instagram story featuring a cat and discount code for pet products on national cat day

One step additional: Use UTMs codes in your hyperlinks to your Story stickers to trace any gross sales you make by your Story. This can assist you join your efforts again to enterprise targets, and show ROI.

Countdown a product launch

Making a countdown main as much as an upcoming product drop or announcement builds severe hype. And Instagram countdown stickers enable viewers to allow a reminder when the countdown is over so that they know when to buy, test again in and extra.

Chicago model Misplaced Women Classic created a countdown to advertise their vacation gown store—particularly attractive for an organization with unique, restricted classic inventory the place you need to store quick.

A story by Lost Girls Vintage featuring a countdown sticker counting down to their holiday clothing launch

Share your weblog or article content material

Even you probably have a sturdy hyperlink in bio software, driving folks from a submit to your profile is an additional step that may price you a reader.

Use the hyperlink sticker we talked about to hyperlink to weblog posts, articles, knowledge stories and extra out of your Story. This additionally goes for sharing information about your organization from different web sites and media retailers.

Pet insurance coverage firm Figo has a spotlight devoted to Tales with hyperlinks resulting in their weblog. That is particularly helpful for manufacturers who depend on long-form content material, like media firms.

One step additional: Tease your weblog submit to peak viewers’ curiosity. Create a Story that poses an intriguing query. When viewers faucet to see extra, hyperlink them to the weblog submit to search out the reply.

Figo's Instagram Story featuring clickable blog links

Use stickers to emphasise your content material

The time period “sticker” can imply numerous various things on Instagram—from interactive polls, quizzes and questions packing containers, to trending vacation stickers.

Right here, we’re particularly speaking about cute graphic stickers, just like the one in Sprout’s Story beneath. These can be utilized so as to add emphasis and create intrigue.

A Sprout Social Story that uses an animated exclamation mark sticker to emphasize the stat written on the screen

Share evaluate of your product

Actual buyer critiques matter. In truth, 39% of customers say they prefer to see buyer testimonials or demos from manufacturers.

Sharing critiques in your Tales not solely builds belief with potential patrons—it additionally celebrates your clients who took time to depart a evaluate. And that’s all the time a win-win.

One step additional: Save these in a Story Spotlight like Nuuly did in order that critiques of your merchandise all the time dwell in your profile.

Nuuly's Instagram Story featuring customer reviews

Share what you are promoting plans for the day

Sharing what you are promoting plans or routine for the day places your work on show, however can even encourage others to attempt your time administration suggestions or change how they set up their day.

Equally, when you or your organization are outstanding names, Tales like this present a useful peek backstage.

That is particularly efficient for people, creators or firms centered round serving to professionals. Or, this merely gives a behind the scenes second.

Create shoppable tales

What higher means to make use of Instagram for enterprise than to make gross sales out of your Tales?

There are two principal methods to promote objects immediately out of your Story:

  • Use a hyperlink sticker: As we talked about, this may hyperlink viewers on to your web site.
  • Use a purchasing sticker: Whereas a hyperlink sticker takes viewers off the platform, purchasing stickers enable them to buy immediately from Instagram, like Nisolo’s story beneath. To do that, you’ll have to arrange Instagram Purchasing.
A Story by Nisolo where their shoes are shoppable directly through Instagram

Behind the scenes

In a digital world that craves authenticity, bringing your viewers behind the scenes could make waves.

This is among the best methods to humanize your model and convey your viewers into your day-to-day.

We love this behind the scenes photoshoot by clothes model Alice and Surprise. Moreover taking clients alongside on the images journey, this Story highlights upcoming merchandise in a non-promotional means—chef’s kiss.

Alice and Wonder's Instagram story featuring a behind the scenes look at a photoshoot

Introduce your group

Individuals wish to see the faces behind a model. In truth, 76% of engaged social media customers say it’s vital for firms to submit about their staff.

Have fun and share tales about your organization tradition with an worker highlight Story collection. These can characteristic quotes, an off-the-cuff video collection Q&A, worker suggestions—the choices are limitless.

Cute Instagram story concepts

Create a recreation

As we talked about, the Instagram algorithm prioritizes Tales which are widespread, and primarily based on interplay historical past.

Creating enjoyable video games retains folks coming again, and encourages them to work together together with your Story. They’re entertained, you rack up engagement—it’s a win-win.

From hook to finish, this recreation by Crumbl Cookies is a robust instance. The precise recreation forces viewers to stay on the display or faucet again for a better look. And so they observe this up with a sticker viewers can faucet on to submit their guess (Spoiler: a purple umbrella emoji is within the sprinkles.)

Crumbl's Instagram story featuring a cookie with sprinkles on it where there is a hidden emoji the audience is prompted to look for

Write a thanks to your followers

Engagements, followers and conversions are extra than simply metrics—they’re actions taken by followers. Your account and enterprise wouldn’t be the place it’s with out your viewers.

Once you obtain a brand new milestone—from hitting a brand new follower rely, to promoting out of a product—thank them in your Story like Misplaced Women Classic did right here.

A story by Lost Girls Vintage thanking their customers for helping them sell out of a specific hat

Share uplifting or inspiring content material

Sharing inspiring Story content material creates emotional, uplifting moments. To not point out, it’s hyper-sharable.

Inspirational content material could be so simple as sharing encouraging quotes. However it’s also possible to go deeper and share human tales of triumph. This Story from Lurie Youngsters’s hospital includes a former affected person who grew as much as increase cash for the hospital.

An Instagram story featuring a brain tumor survivor who grew up to raise money for the hospital

Embody pets

The facility of cute animals can’t be overstated. After I was a social media supervisor at Shedd Aquarium, nothing stated “go viral” like a cute otter or penguin.

That includes pets provides a cute, attention-getting issue to your Tales. That includes them constantly for a “Fuzzy Fridays” or “Working Like a Canine Wednesdays” collection that can maintain audiences coming again? Even higher.

One step additional: Create an engagement second and leverage user-generated content material by that includes your audiences’ pets in your Story. Figo created an interactive Story template that inspired followers to share their pets, and data about them.

Figo's Instagram Story featuring a prompt that encourages viewers to share photos of their pet

Throwback Thursday

Throwback Thursdays have been round for the reason that early days of social media. And but, they’re evergreen.

#TBT Tales provide you with a daily collection to submit each week. Listed here are a number of methods to get further intelligent with it:

  • Present your storefront if you first bought it
  • Spotlight your first workplace earlier than what you are promoting took off
  • Share the primary model or blueprint of your product
  • Showcase your artwork from a number of years in the past, vs as we speak
  • Share your pet if you first bought them, vs now
  • Spotlight your area—whether or not that’s your house decor, desk setup or workplace—a number of years in the past vs now
  • Present early model content material, like throwbacks to your authentic merchandise or outdated campaigns and submit kinds
  • In case you’ve ever had a viral submit, Throwback Thursdays are the right time to reshare it and provides your self a lift

Share your outfit of the day

An particularly efficient kind of content material for vogue manufacturers, influencers, sports activities groups (assume: followers sporting the most recent gear) and universities that includes college students displaying their faculty pleasure.

However that is additionally a straightforward method to lean into user-generated content material. Share an outfit of the day—or #ootd—from followers and followers who tag you of their posts and Tales. And if that content material options your product, bear in mind to make use of a hyperlink or purchasing sticker.

Share viewers FAQs

Your viewers will let you know what sort of content material they need—proper all the way down to the questions they ask.

Once you craft Tales round viewers FAQs, you instantly have a foot within the door and supply worth by fixing their issues and offering solutions.

Higher but—save these FAQ Tales in a spotlight. Your buyer care group and social media group answering the identical questions day after day will thanks.

Figo's Instagram story featuring audience FAQs

Instagram story query concepts

Ask followers’ their opinion on a subject

Probably the greatest methods to develop into a very interactive model that reveals they worth their followers is by placing them within the highlight.

Use a query sticker like Grammarly did beneath to immediate follower responses. Then, characteristic their solutions (that are stored nameless). It’s interactive user-generated content material—with a twist.

Grammarly's Instagram story featuring a question sticker encouraging viewers to submit their best writing advice, and a screenshot of the follow up story featuring their reshared answers

Begin an “ask me something”

An “AMA” is a goldmine for partaking together with your viewers, and sparking future content material concepts.

For instance, once I managed social media for Shedd Aquarium, our viewers all the time had questions concerning the animals, what working at an aquarium was like and extra. And responding to their questions with behind the scenes pictures or caretakers speaking on to them created shock and delight moments.

Use the query sticker to collect viewers questions. Then reshare them in one other Story the place you reply to their questions.

Begin a ballot

Polls enable anybody who solutions them to see the ballot outcomes…however solely after they vote. This results in extra engagement by piquing curiosity.

Your polls could be in-depth with an finish aim of gaining viewers insights. They can be used as a quiz: assume, deciding on “True or False.”

Or, they’ll simply be enjoyable. When Taylor Swift’s album Midnights was launched, Alice and Surprise created a ballot that tapped into this cultural second.

Alice and Wonder's Story featuring a quiz sticker prompting audiences to vote for the best song on Taylor Swift's latest album

Begin a immediate

Instagram prompts are basically a conga line of Tales.

This newer Story characteristic means that you can set a immediate in your Story, just like the one beneath. Then, everybody who makes use of your immediate shares a photograph, reshares the immediate and in flip conjures up their followers to proceed the pattern.

To begin a immediate, begin your Story with a photograph or video associated to the immediate you wish to begin. Then, choose the “Add Yours” sticker, write your immediate and share. You’ll be notified when others add onto your immediate.

An Instagram story featuring a slider sticker with an emoji of a coffee mug on the slider

Begin a quiz

Pop quiz! Do you know Instagram has a quiz sticker?

Quizzes are a enjoyable method to check your viewers’s information and interact them. The Instagram quiz sticker makes making a quiz simple. It even reveals the best reply as soon as somebody makes their guess.

On this quiz by Unbounce, not solely do they observe up their quiz with a name to motion—in addition they have a magazine-style quiz outcomes evaluation on the finish as a enjoyable further contact.

Unbounce's Instagram story featuring a true or false quiz

Instagram story format concepts

Share a creative collage

Consider collages as visible catalogs to your Story. They supply a straightforward method to characteristic a number of visuals directly—a terrific trick for reward guides, lookbooks, temper boards and extra.

You may create these in Instagram by utilizing the “Structure” choice. This lets you embrace as much as six pictures in a single Story in a grid sample.

One step additional: To get extra artistic, use an app like Canva to create customized, extra malleable collages that convey your model to life.

Nisolo's Instagram story featuring a collage of shoe photos

Use a photograph enhancing software to create a customized format

Creating customized layouts and templates can convey your Tales to life, and add just a little further branding.

These are particularly helpful for brand-specific Tales, or collection that ought to all visually tie collectively, like Adler Planetarium’s “House Information” collection.

Work together with your design group to create unique-to-you Story templates. Or, attempt your hand at design by utilizing an app like Canva.

Adler Planetarium's Instagram Story featuring their bright yellow story templates

One step additional: An added advantage of pre-made Story templates is scheduling them versus including them manually. Utilizing Sprout Social’s compose software, schedule Tales and posts forward to save lots of your self time.

And with our Canva integration, add pictures immediately out of your Canva account.

A view of Sprout's tool showing that you can import Canva images directly from Canva, and that you can schedule Instagram Stories

Layer one photograph on high of one other

There’s a singular sticker that means that you can submit a smaller photograph on high of your bigger Story background.

A screenshot showing a variety of Instagram Story stickers

Faucet this smaller photograph to select from quite a lot of body shapes—from circles, to stars and BeReal-esque rectangles.

An Instagram story featuring a smaller image superimposed over a larger background photo

Create a information

Making a information places the “story” component in “Instagram Tales.”

Create a step-by-step information, explainer or record that viewers will wish to maintain tapping by. Mattress and bedding model Tuft and Needle has numerous sleep and wellness suggestions saved of their Story highlights.

Tuft and Needle's story featuring a how to guide to help people sleep better when they travel

One step additional: Translate your longer-form content material, like weblog posts, right into a how-to or step-by-step information Story. This alleviates further work by repurposing content material and drives visitors to your web site if you embrace a hyperlink to the total article or touchdown web page.

Cool Instagram story concepts

Stroll by how the product is made

Just like creating behind the scenes Tales, displaying your viewers how your product is made offers them a peek backstage second.

Exhibiting how an artwork piece is painted, how clothes is made, how muffins are embellished and extra brings viewers alongside for the experience and tells extra of a narrative, no pun meant, about what you are promoting.

Use emoji sliders

Emoji sliders is perhaps probably the most “distinctive to Instagram” stickers accessible. And whereas they’re very simple, they’re additionally efficient and enjoyable.

These present an interactive means for customers to react to a query you ask or a subject you pose by dragging the emoji up and down a slider. Whilst you can add a query or immediate to your Slider sticker, like Shedd Aquarium does beneath, you don’t should.

A Story by Shedd Aquarium utilizing and slider sticker

This sticker suggests 15 default emojis to make use of, however tapping on the “+” signal on the finish of the steered emojis means that you can select from all emojis accessible.

Share a fundraiser

Beginning a fundraiser on Instagram means that you can specific your model’s values by elevating cash for a company or enterprise you care about. It’s additionally a good way to get entangled on days like Giving Tuesday.

Once you create your Story, navigate to stickers and faucet the “Donation” sticker. From there, choose the group of your selection. When you submit, you’ll have the ability to see how a lot you’ve raised, and who donated.

One step additional: In case you’re elevating cash for a small enterprise, add the “Assist a Small Enterprise” sticker as effectively.

Add your meta avatar

Meta Avatars present a enjoyable, social savvy means so as to add some emotion to your Tales. And Instagram offers you a brand new means to make use of them.

Choose the “Add your Meta Avatar” sticker for a full web page of reactions and expressions to your Avatar to be making.

A screenshot showing Meta Avatars making different expressions that you can use in Instagram Stories

Share a trending meme

The place would social media be with out memes? In truth, the place would any of us be?

Sharing trending memes or your spin on them is all the time a topical, enjoyable method to rack up engagement.

In case your Privateness settings enable your Tales to be shared, this will increase your model consciousness by viewers shares.

Present a earlier than and after

Instagram tales are the right place for this sort of content material. With the faucet of a finger, your viewers transforms your earlier than into an after picture, like magic.

Inside design, artwork items, house rehab, make-up, group and hair styling are just some subjects that work extremely effectively for earlier than and after Tales.

Get artistic and convey your viewers on a journey with you.

Instagram story birthday concepts

Do a birthday countdown

Whether or not you may have a private birthday arising or your model is celebrating its birthday, your loyal followers will wish to have fun with you. Create some hype.

Use a countdown sticker main as much as your birthday to fire up pleasure. Plus, viewers can decide in for a reminder when the timer is full, which might result in a lift of engagement on the precise day—completely satisfied birthday to you!

In fact, it’s all the time good to have an additional incentive on the finish of your countdown to your b’day kickoff. Contemplate a birthday product drop or low cost to reward these following alongside.

Create a digital birthday card

You have fun your birthday with your mates. Why not invite your followers to do the identical on Instagram to your model?

This tactic is very efficient if that card features a name to motion or profit. First Sip Espresso created a birthday card Story for his or her birthday to advertise their celebration occasion to their followers.

Add customized birthday hashtag

Making a hashtag to your model allows followers to share their very own user-generated content material. The identical goes for a enjoyable, customized birthday hashtag.

Create a celebratory hashtag. Then, encourage followers to share their content material utilizing the hashtag. That is particularly helpful when you’re throwing an occasion that you really want folks to attend and submit about.

Add completely satisfied birthday music

Because of TikTok, including music to content material has taken on a complete new life. Apply this partaking method to your Tales so as to add a celebratory temper.

So as to add birthday music to your Story, head to your stickers and choose the Music sticker.

Instagram story selfie concepts

Use a filter selling a brand new present or film

AR is extraordinarily widespread with the youthful era. In keeping with Snapchat, 92% of Gen Z wish to use AR for extra immersive purchasing experiences.

Utilizing readily-accessible AR, like filters, is a good way to advertise a brand new present or film.

That is helpful when you’re concerned within the media you’re selling, or when you simply wish to share an upcoming present or movie you assume your viewers will take pleasure in.

Selfie with a customized filter for what you are promoting

You don’t have to depend on present Instagram filters and AR results alone. You may create your individual.

Contemplate creating your individual filters for occasions you throw. Then, encourage attendees to make use of that filter in their very own Tales.

No fingers characteristic to do a dance

Dance traits exist outdoors of TikTok. However it may be troublesome to bounce to a tune or trending sound on selfie mode, except another person is filming.

Fortunately, Instagram’s “No Fingers” mode allows you to movie your self with the front-facing digicam that features a countdown timer earlier than it begins filming.

Create and share your individual partaking Instagram story concepts

The record of Instagram story concepts doesn’t finish right here. There are infinite methods to create partaking, tap-worthy Tales that can increase your engagement and consciousness.

The facility to construct engagement, improve viewers interplay and even make gross sales and show ROI is there. You simply want to make use of it.

Use this text as your start line. Then, stage up: try our Instagram advertising technique article to seamlessly weave your new Story concepts into your advertising plans.