Oct 27, 2022
A college research finds owners are more and more influenced by residence enchancment media, resulting in persevering with anxiousness about whether or not their houses are measuring as much as requirements.
“Traditionally, residence is known as a spot for you and your loved ones that represents who you might be,” mentioned Annetta Grant, Bucknell College Freeman School of Administration professor, in a press launch. “The house enchancment media is shifting that to an understanding of the house as your largest asset that should meet some market requirements.”
The recognition of industrial-grade home equipment, massive kitchen islands with bar stools, open flooring plans, impartial coloration schemes and spa-like bogs is attributable to owners attempting to reside as much as “the fashionable tastemakers of residence design” featured on residence enchancment TV reveals, magazines and blogs, the research concluded.
“Uniqueness is shunned whereas skilled experience and market requirements are celebrated,” mentioned Ms. Grant.
In lots of instances, owners partake in continuous renovation initiatives, seemingly by no means glad with the upgrades. The researchers concluded that companies can assist shoppers experiment extra in refurbishments by creating platforms that commemorate uniqueness.
Houzz & Dwelling’s eleventh annual owners survey discovered residence renovation exercise and spend reaching a four-year excessive. Stated Marine Sargsyan, Houzz employees economist, in a press release, “Market fundamentals, together with restricted and getting old housing inventory, proceed to propel the house renovation market.”
A survey from FrogTape that got here out in February discovered that in the case of design inspiration, owners are most probably to show to residence renovation magazines (59 %) or blogs/web sites (49 %). Sixty-nine % agreed being indoors in the course of the pandemic had impressed them to renovate their houses.
The “ninth Annual LightStream Dwelling Enchancment Traits Survey,” launched in March, discovered some renovation mission planners looking for emotional achievement, not only a return on funding. Just one in three (34 %) owners felt joyful of their residence and almost one in three (29 %) cited being “proud of an area for years to return” as an vital purpose why they might put money into a 2022 renovation mission.
DISCUSSION QUESTIONS: How has the recognition of residence enchancment tv, magazines and blogs influenced residence renovation initiatives? Ought to residence enchancment retailers emphasize return on their housing investments over creating custom-made dream houses?
“The recognition of residence enchancment endures and good retailers ought to spotlight their choices appropriately, whether or not it’s making a dream residence or renovating for resale.”
“Completely, residence renovation content material conjures up us to put money into our nest.”
“I might encourage massive field residence facilities to enchantment to girls, and create new performance on their apps to assist prospects discover what they’re on the lookout for.”