- Pointr has formally launched the world’s largest indoor mapping deployment with 2,000 retail shops; 280 million sqft of retail house
- Digital retailer maps contained in the retailer’s app are utilized by thousands and thousands of consumers each month to find merchandise
- Deployment was made potential by progressive AI mapping know-how MapScale®
BOSTON, Oct. 25, 2022 /PRNewswire/ — One of many largest dwelling enchancment shops within the US has partnered with Pointr, a mapping and geolocation chief, to supply a digital mapping expertise inside their cell app. That is the biggest ever deployment of its sort to allow Retailer Mode experiences that permit consumers to work together with the shop:
- Lookup the supply of merchandise inside the shop
- Present a 2D – 3D, interactive in-store map
- Discover merchandise on a map
To make this deployment a actuality, Pointr has digitized over 2,000 retail shops throughout 280 million sqft, the biggest indoor mapping deployment thus far. The maps are actually stay contained in the retailer’s cell app and will probably be utilized by thousands and thousands of month-to-month energetic customers to reinforce their purchasing expertise.
Digital maps are an crucial, however retailers lag behind
Digital maps are crucial in retail as they’re confirmed to extend retail app engagement ranges considerably. Nonetheless, whereas 78% of the highest 50 US retailers have ‘Retailer Mode’ of their app, solely 19% have already activated in-store maps.
Retailers lag behind as a result of indoor mapping in retail poses two important challenges. Firstly, manually creating digital maps for 1000’s of numerous shops is extremely time-consuming which may delay an app launch significantly. Secondly, holding maps up to date in a retail atmosphere that’s continually altering based on the retail calendar, promotions, and shows is a unending activity.
The progressive deployment on the US’ main dwelling enchancment retailer was made potential by Pointr’s progressive AI know-how MapScale®. The AI retrieves current maps of all shops in any format and converts them into interactive indoor maps in a fraction of the time it might take utilizing a handbook conversion. Maps could be up to date and adjusted in seconds with easy cloud-based mapping instruments. As soon as this step has been accomplished, the groundwork is laid for wealthy and interesting location-aware options.
A world chief in indoor location & mapping know-how, Pointr permits nice retail buyer journeys due to indoor positioning, digital mapping, navigation, geofencing, and location-based analytics.
Our know-how is extremely scalable and high-performance. We’ve already digitized greater than 4 billion sqft for 12 Fortune 100 firms, throughout 27 international locations, in 5,000+ buildings. We’re trusted by key gamers akin to Microsoft, Cisco, CBRE, America’s Division Retailer, the U.S. Division of Homeland Safety, and extra.
With our revolutionary AI Mapping know-how, retailers can digitize all their shops immediately to allow in-store product wayfinding. MapScale® mechanically converts flooring plans into interactive digital maps and retains them up to date.
Pointr will reveal its signature location answer at NRF 2023: Retail’s Large Present. To be taught extra about how Pointr Deep Location® powers digital maps and indoor location in retail, office, and healthcare, go to pointr.tech.
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