February 1, 2023
Winnipeg boutique affords sustainable various to Black Friday – Winnipeg

For Andréanne Dandeneau, the phrases “Black Friday” convey up a sense of chaos.

“Frenzy, loopy,” she stated. “Simply last-minute shopping for.”

It’s one thing she’s steering her clients away from this vacation season. She’s not providing door-crashing offers at her store Anne Mulaire Boutique, the place she sells her sustainable clothes model of the identical identify.

As an alternative, she’s encouraging her shoppers to care for his or her new clothes by providing free lifetime repairs on garments purchased from Nov. 25-30.

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“We thought, ‘What else might we provide… and we provide repairs,” Dandeneau stated.

Dandeneau began Anne Mulaire 17 years in the past, figuring out of her mother and father’ basement earlier than transferring to the Mulvey Avenue warehouse the place her manufacturing unit and store are actually.

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The Anishinaabe/French Métis designer makes use of primarily bamboo materials in her collections. Cloth scraps are saved and labored into the model’s patchwork “Zero Waste” line.

“After I began my clothes line, it was very engraved in me that I used to be going to supply one thing on this planet that might ultimately be waste,” she stated. “So, how am I going to be liable for this waste?”

In addition to serving to her clients get extra use from her merchandise, Dandeneau hopes to be an instance for accountable consumerism.

“Black Friday was going in opposition to my values, as a result of it’s like consumption, purchase quick, go, large gross sales!” she stated.

The push to eat through the holidays is sort of unavoidable, says Inexperienced Motion Centre Residing Inexperienced Residing Effectively coordinator Colleen Ans.

“It’s exhausting to get away from, since you’re continually being instructed about these Black Friday offers and the way a lot it can save you,” she stated.

“I actually take a look at it and I’m like, ‘Do I really want that, although?’”

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Ans considers the assets that go into creating and delivering merchandise for Black Friday gross sales, and the remainder of the 12 months.

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“That is creating loads of carbon emissions by means of transportation, loads of packaging waste, and simply waste within the items that these things are changing,” she stated.

The Inexperienced Motion Centre promotes Black Friday as Purchase Nothing Day – a world motion in opposition to consumerism.

Ans encourages shopping for second-hand gadgets, consumables, or experiences to chop down on waste when selecting items, and spending on locally-owned companies.